Bonk Breaker goes the distance with Ironman
Named the official energy bar of all U.S. Ironman, Ironman 70.3 and 5150 Triathlon Series events
As Jason Winn trained for his first Ironman® triathlon in 2006, he found the choices of energy bars to fuel endurance athletes to be lacking in nutrition and taste. So he went into the kitchen and whipped up his own using only the finest all-natural ingredients that are dairy-free and gluten-free. Those freshly baked bars, now known as Bonk Breaker, have been named the official energy bar for all U.S. Ironman, Ironman 70.3® and 5150™ Triathlon Series events.
Bonk Breaker is also now designated as the exclusive energy bar sponsor of Ironman. The largest participation sports platform in the world, Ironman has been a respected name in triathlon since its inception more than 31 years ago and is regarded as the world’s most challenging event in endurance sport.