No matter how carefully you look, you won't find anything but natural goodness inside our Organic Beetroot Juice. Like all our other products, we keep our ingredient list simple - 90% Beetroot and 10% fresh apple juice (just to smooth over the naturally earthy taste of beetroot). We are proud to be the UK's first producers of beetroot juice and what's more, our Beet IT juice and Organic shots are free from artificial fertilisers and pesticides.
The result... simply delicious!

Explore the site to find out more!

Superior Supplements prides itself on supplying the highest quality nutritional supplements to millions of health and fitness enthusiasts. We are an Australian owned company based in Melbourne, Victoria.

Our mission at Superior Supplements is to carefully deliver world renowned products to help improve the health, fitness and wellbeing of our customers. Our commitment begins by bringing to our customers high quality, world leading brands.

 The brands we distribute are:
* Dymatize Nutrition
* Labrada Nutrition
* New Whey Nutrition
* SAN Nutrition
* iSatori
* GENR8 Vitargo
* BlenderBottle
* Venga
* Fein
* Koroneiki

Superior Supplements cater for people of all ages and fitness levels and we will continue to strive to bring you the safest and most effective supplementation tools to help you achieve your training goals.

You can find our brands in all leading Health Clubs, Online Stores and Supplement Stores throughout Australia.

Feb 29, 2012 - From Bonk Breaker Blog

ICA Imports is a Melbourne based company that imports and markets  high-performance Italian Cycling Accessories.

Our brands are recognised as brands of choice among cyclists of all levels across the globe.

Nalini and MOA continually set new standards for clothing quality and design. Ambrosio has been producing high quality bike components for more than 75 years. Briko made famous in recent times by the likes of Mario Cipollini, Marco Pantani and the 1996 Paris Roubaix Mapei trifecta which was lead lead home by Johan Museeuw. Shotz Energy Gel uses a simple formula that is easily digestible and the flavours taste great.

About E3

Once upon a time in a great land down under, and far far away lived a quiet man, living a quiet life, named Selwyn Jellie from a quiet town called Perth, Western Australia.

Selwyn's quiet life revolved around his business of home brewing and his passion for swimming. But, alas, the quiet man had a wee little problem, he could not swim without getting seasick (i.e., vomiting.) Now, you might wonder -- why not choose another sport? But the quiet man absolutely LOVED swimming. And swim he did.

 He'd swim and he'd swim and he'd swim, for kilometre after kilometre after kilometre, and he'd spew and he'd spew and he'd spew...

 The quiet man was determined to continue swimming and he needed to find a way to keep precious nutrients in his body during all of this swimming and spewing. For the quiet man was swimming two times a day for 3-4 hours per day at 8-10k per day, 6 days a week at 45+k per week, which gave him plenty of time to think and to create and to develop...

The quiet man garnered the knowledge and skills from his home brewing business, whilst calling upon the aid of a food technologist to develop a SUPERIOR protein and electrolyte drink (E3!) They formulated and they tested and they measured. They mixed and they tasted and they flavoured. The quiet man took his same devotion and dedication towards swimming and applied it to the development of E3. He'd drink E3 and he'd drink E3 and he'd drink E3.

He'd drink E3 whilst swimming 15+ hours in the 10' choppy seas of the English Channel, UK. He'd drink E3 whilst swimming 8 hours around the island of Manhattan, USA. He'd drink E3 whilst swimming 9 hours across the open shipping channel to Rottnest Island, WA.

“What’s the secret to training harder, racing faster and recovering quicker?”

Was the question that persistently perturbed me, Tim Lawson an athlete and head honcho here at Science in Sport. This question was the starting block that pioneered sports nutrition in professional athletics. Born out of passion in 1992, We, SiS have now gained the credibility through our brand’s authenticity being recognised as the world leader in sports nutrition. SiS evokes the desire of performance excellence, focussing on the needs of athletes, where a fraction of a second can stand between success and failure and one performance can change the world, each of our products have a core function to energise, hydrate, recover and enhance Sports men & women. Our open attitude and constant dialogue with the sporting fraternity, ensures insights, which deliver the facts, to allow us our unrivalled results. Accomplishing every Athletes common goal promotes confidence through SiS, we inspire ambition by breaking records, winning Olympic golds, World Championships, Premiership titles. We know no bounds we’ve scaled the heights of Everest, passed from pole to pole, crossed deserts and the Worlds oceans. We’ve been there and done that but still crave more. When your body is pushed to the limit we’re with you, we speak your body’s language, from training to competition we’re part of the kit that compliments your performance, we’re the crucial part of the sporting ritual.