Eyewear

ABOUT US

General Optical (GenOp) is a leading supplier of optical products and services to the Eyecare Industry and retailers in Australia & New Zealand.

GenOp is proud to have partnerships with some of the leading eyewear companies in the world, exclusively distributing Iconic world famous Luxury, Fashion and Technological Eyewear products in the Australian and New Zealand markets.

OUR CUSTOMERS

• Independent Optometrists
• Department Stores
• Duty Free stores
• Specialty Sunglass stores
• Fashion Boutiques

OUR POINTS OF DIFFERENCE

OUR TEAM:

• Experienced, professional, strong culture, consistency and a positive attitude.
• Uncompromised principles of providing exceptional service, delivering the best Eyecare products and services cost effectively.
• We are customer centric and will support our customers in every way we can , to help them build successful sustainable businesses.
• We work together, support each other and embrace change, which we believe is critical to anticipating customer needs.
• We embrace technology and provide industry leading supply chain connectivity to maximise logistic cost effectiveness and efficiency.

OUR RELATIONSHIPS WITH CUSTOMERS:

• Premier supplier for the independent optometry industry
• Key Supplier leading department stores
• Focused on a relationship of partnering with our customers.

OUR ICONIC BRAND CATEGORIES:

• Luxury
• Global Fashion Labels.
• Lifestyle and Leisure
• Sports and Performance.
• Cutting Edge Technologies.
• Childrens
• Value and Function.

Why Goldcross Cycles?

We’ve been talking bikes for over 32 years

Established in Melbourne in 1978, Goldcross Cycles has 17 megastores and is one of Australia’s largest and longest established specialist bicycle retailers.

With eleven stores in Victoria and six in Queensland, our longer term goal is to open up to 100 stores in Australia and offer customers the most convenient and exciting group of specialist bike stores in this country.

OUR VISION

The Goldcross Cycles vision is to inspire all Australians to get on to a bike.

We’d like to provide individuals and families with products, services and information to make cycling more accessible and in turn make a real contribution to a healthier Australian lifestyle.

We understand that cycling is a personal experience and will respect your cycling journey – regardless of at what level you ride.

Inspiring Australia to become a nation of active cyclists.

Our difference

1.Range

Australian bicycle retailing tends to be represented by smaller shops which sometimes don’t fully cater for the needs of today’s active cyclist.

Because of this, Goldcross stores are much larger than the average bike shop and carry a wider range of everything – bikes, accessories and clothing.

Bike styles include Kids, BMX, Hybrids, Mountain, Road and a lot of others in between.

Goldcross Cycles is all about informed choice and wants to help you to choose what is absolutely right for you, and not just offer you one or two alternatives.

At Goldcross Cycles “We’ve got your bike”.

2. Expert advice

At Goldcross Cycles you will be treated as a real person with supportive and simple advice – so that you can enjoy your cycling experience as much as possible.

Anaconda is Australia’s largest camping and adventure superstore. We’ve set ourselves a mission to Inspire, Equip and Enable people to get outdoors and have an adventure, and we live by it.

The concept behind our stores is based on our belief that Australians want to be entertained and have fun while they are shopping. As such, pieces of equipment such as tents, climbing gear, gas lanterns, hiking boots and stoves can all be tested in store. All stores feature over 35,000 products for camping, fishing, cycling, climbing, kayaking, clothing and footwear.

Our bikes department offers a range of bikes for fitness, commuting, MTB and the road . Essential bike accessories and clothing are also in abundance. Our bikes department also includes a full service bike workshop in every store, and can cater for minor tune ups right through to major overhauls.

Tifosi is the Italian word referring to a super-fan, an enthusiast, and that is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design test and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi defines us; we are enthusiasts about our product, our sport, and our fun.

Bella Velo was born from the passion of two female cyclists who aspire to encourage all women of any age, background and fitness level to take up and enjoy cycling.   We believe the benefits of cycling are so great for your health; body, mind and soul and also for the environment in reducing congested roads and carbon emissions.  Females are so under-represented in the cycling and multi-sport world, we saw a need to provide fresh, stylish, comfortable female-specific cycling and multi-sport apparel to the world.  

Our aim is to inspire women to enjoy the benefits of a healthy lifestyle and the beauty of our environment, wherever you are in the world and pass this on to friends, mothers, children and grand children.

Our vision is to offer female cyclists, runners, triathlete’s and everyday women a range of fresh, stylish and well-fitting female specific apparel that’s fun and funky to wear, whilst functional for your sport or activity.

Many of our garments are made from the most technologically advanced fabrics, such as those containing Tax Bamboo and Liquid Titanium to reduce odour, improve circulation and recovery, and are anti-bacterial.  We source most of our fabrics from within Australia.  Our garments are designed by us to specifically fit the female body.    We are dedicated to continuous improvement of our fabrics and products and we encourage you to leave us reviews and feedback so we can continue to develop superior female-specific products for you.

Bella Velo is located in Brisbane, Queensland, Australia.  We support local and national female riders and multi-sports women.  Please contact us for sponsorship opportunities.

Whatever your passion, follow it, never give up and most of all enjoy life everyday!   

STEAL PROOF LOCKS- AN AUSTRALIAN FIRST

Steal Proof Locks are an Austrlian first. Thieves hate these locks because although they look like your normal cable lock, when tampered with it sets off a high pitch alarm. These locks are water resistant, tamper resistant, easy to use, fix to your frame simply and are very very tricky to muffle.

To celebrate the release of these locks, the first 30 riders who park their bikes at the expo bike parking will recieve one completely free. In addition a show special for public visitors of one lock for $30 or two locks for $50. These locks RRP is $40, so that is a great saving.

Welcome to Bikesportz Imports, one of Australia's largest and most successful importers and distributors for the Australian Bicycle Industry. We pride ourselves on having one of the leading stables of market leading bicycle and bike parts and accessories brands in the country. This family of top quality bicycle products is backed up by an enthusiastic and professional team of genuine cycling enthusiasts. A family of brands BikeSportz prides itself with having one of the leading "families" of brands in the Australian bike industry. All of them are "A" brands or indeed, market leaders. The quality, image and strive for excellence here at BikeSportz is reflected in the brands that we represent. With this collection of companies, we are able to offer to bicycle retailers an unsurpassed menu of products that cover the full spectrum of consumer needs and desires. From everyday requirements to pure exotica, from Europe's finest to Asia's best, BikeSportz represents them all. Like our customers, all of our products are treated with the same enthusiasm and professionalism. So, all parties can be confident that BikeSportz Imports is supporting and representing both, the products and companies we distribute for and the shops and consumers we distribute to.

Established in 1981, Mod-Style has built a solid reputation in the optical industry in Australia and is widely recognised as a trusted and respected supplier of quality, well priced optical frames with a wide network of customers.

Mod-Style was acquired by the Brotherhood of St Laurence in 2000 and runs as an independent Social Enterprise contributing 100% of all profits generated to The Brotherhood's many projects.

This important Social Enterprise of The Brotherhood has been responsible for contributing important funds required to conduct a number of invaluable projects assisting in community health.

Mod-Style will continue to generate important funds to assist in achieving The Brotherhood 's mission of a poverty free Australia. To find out more about The Brotherhood - www.bsl.org.au