Market research

Our Vision

• Cycling is a safe, popular and convenient activity for people of all ages.
• People regard cycling as great recreation, leisure, family, touring, transport, fitness and sport activity .
• Riding a bike to school has become the norm again. Children have independent mobility and lead active and healthy lifestyles
• Cycling is held in high regard by all levels of Government as a way to improve the quality of life for all Australians.
• Investment in cycling is regarded as a cost effective way to increase mobility, make recreation accessible, increase physcial activity levels, boost regional tourism and enable Australians to win medals at the elite sporting level.

What We Do

Our key objective is to increase the level of safe cycling in Australia We achieve this by

• Lifting the profile of cycling as a great activity for everyone
• Be a leading advocate for and source of information and advice on cycling.
• Gain increased Government investment for cycling.
• Make it easier for people to choose to cycle.
• Promote and encourage initatives which achieve measurable increases in cycling.
• Recognising, reward and encourage innovation and achievements and promote best practice
• Increase membership Expert Advisory Committee

Current Expert Advisory Committee Members

The Cycling Promotion Fund has established an Expert Advisory Committee to provide expert advice and act as a resource to the CPF committee and staff on developing policies and Government submissions, undertaking research and implementing strategies to achieve our vision.

Ausbike was born out of necessity; before the Melbourne Ausbike Bike Show 2009, Australia had no national cycling trade expo. The show was such a success that Ausbike will be hosting two shows in 2010. The first being held in Melbourne on 21st to 23rd August and the second being held in Brisbane from 8th to 10th October.

The Melbourne Show

The exhibition space will nearly double to 20,000sqm and will be hundreds of exhibitors from Australia and around the world. An expected 10,000 bicycle enthusiast and 2500 trade experts will attend the show. Not only has the content of the show increased, but so has the length. Saturday 21st of August will be a public day and Sunday 22nd and Monday 23rd will be trade only days. Ausbike 2010 covers all kinds of cycling including:

• Road, Track, Time Trial, Mountain Bikes, Cross Country, BMX, Trials, Kids, Toddlers, Even Unicycles

Not only will bikes be showing but also an unimaginable array of accessories to go with your bike and your lifestyle. This show is an absolute must-not-miss event for anyone interested in bikes or who works in the bicycle industry. Visitors will be able to:

• See brands from around the world and speak to those who know them best


• Attend seminars by experts on a range of topics including the right questions when buying a bike and skills for retailers


• Watch some of the top riders in mountain bike, road, cyclecross and folding bikes show off their skills in a short course exhibition race.


• Try out public 2010/11 bikes on the specially built test tracks including BMX rail jam, mountain bike track, road bike track and a special kids area


• Attend bike skills sessions hosted by experts


• Look at the new cycling fashion trends including urban and sports


• Chill out and watch some bike flicks in the indoor cinema

The Brisbane Show

Bicycle Industries Australia Ltd – bia@bikeoz.com.au | web: www.bikeoz.com.au
Retail Cycle Traders Australia – graham@rcta.org.au | web: www.rcta.org.au

BIA AIMS:

RCTA AIMS:

Our mission – To enable Australian bicycle retailers to deliver better customer service more efficiently and profitably and sustainably.

Our vision - A strong and committed bicycle industry, well informed on business issues, delivering good products and great service whilst operating sustainable businesses in
a thriving community of bicycle shops.
 

Strategic Objectives: