Dawson Sports Group/HED Cycling

ABOUT DSG // DAWSON SPORTS GROUP PTY LTD

DAWSON SPORTS GROUP PTY LTD (DSG) SPECIALISES IN DISTRIBUTION OF INNOVATIVE & ORIGINAL CYCLING PRODUCTS. OUR INTERNATIONALLY RECOGNISED BRANDS INCLUDE WHAT WE CONSIDER OUR FLAGSHIP BRAND- HED CYCLING PRODUCTS.

DSG ALSO DISTRIBUTES TORHANS AERO HYDRATION SYSTEMS, FIBREFLARE OPTIC FIBRE LED LIGHTS, Praxis Cycle Works & RUNS HIRESPEEDWHEELS.COM.AU BICYCLE WHEEL HIRE.

DSG is privately owned and distributes across Australia and New Zealand, its business is balanced through its growing portfolio and a continued growing presence in all major markets. DSG sells its products to trade customers (including specialty retailers in the bicycle industry) and runs www.hirespeedwheels.com.au as a online rental business. DSG sales network covers 200+ retail outlets and continually expanding.

DSG’ strategy emphasises products that can improved your safety, enjoyment and performance on the bike. Through our industry knowledge DSG seeks to partner with cycle industry manufactures that appeal to consumers and its trade customers.

We focus on products that are designed to improve the performance of all athletes – both beginners and professionals, help them achieve their goals, and provide them with more enjoyment from their activity of choice.