General Optical

ABOUT US

General Optical (GenOp) is a leading supplier of optical products and services to the Eyecare Industry and retailers in Australia & New Zealand.

GenOp is proud to have partnerships with some of the leading eyewear companies in the world, exclusively distributing Iconic world famous Luxury, Fashion and Technological Eyewear products in the Australian and New Zealand markets.

OUR CUSTOMERS

• Independent Optometrists
• Department Stores
• Duty Free stores
• Specialty Sunglass stores
• Fashion Boutiques

OUR POINTS OF DIFFERENCE

OUR TEAM:

• Experienced, professional, strong culture, consistency and a positive attitude.
• Uncompromised principles of providing exceptional service, delivering the best Eyecare products and services cost effectively.
• We are customer centric and will support our customers in every way we can , to help them build successful sustainable businesses.
• We work together, support each other and embrace change, which we believe is critical to anticipating customer needs.
• We embrace technology and provide industry leading supply chain connectivity to maximise logistic cost effectiveness and efficiency.

OUR RELATIONSHIPS WITH CUSTOMERS:

• Premier supplier for the independent optometry industry
• Key Supplier leading department stores
• Focused on a relationship of partnering with our customers.

OUR ICONIC BRAND CATEGORIES:

• Luxury
• Global Fashion Labels.
• Lifestyle and Leisure
• Sports and Performance.
• Cutting Edge Technologies.
• Childrens
• Value and Function.