Thule
Address:
6/43 Herbert Street
Suburb:
Artarmon
State:
NSW
Postcode:
2066
Country:
Australia
Phone:
(02) 9439 2526
Fax:
(02) 9439 1002
Email:
info@thule.com.au
Website:
www.thule.com.au Facebook and Twitter:
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In 1942, Thule was founded by the Thulin family, when Erik Thulin, a true lover of the outdoors, put the Thule name on a Pike Trap that he designed and began selling to the fisherman of Scandinavia. It wasn’t long before he added other practical things to his company’s portfolio. Business boomed, gaining profitably year after year.
By the 1960s, the company began to concentrate its business on car-related products, and before long the first roof rack was born. New product categories were added in the ‚70s and new markets were opened worldwide (e.g. US, Japan).
The Thulin family sold Thule to the publicly listed company Eldon in 1979. It continued to grow both organically and through acquisitions (trailers and rooftop box manufacturing), and Thule has been in growth mode ever since. New markets have been opened, product categories have been launched and several companies have joined.
In 2004, the Thule Group acquired Italian snow chain manufacturer König. An ensuing close collaboration resulted in a series of Thule branded snow chains for passenger cars. A year later, in 2005, RV Accessories company Omnistor was added to the Thule Group portfolio and integrated with Thule.
By acquiring towing systems company Brink in 2006, Thule Group added yet another product range to its portfolio. This integration has resulted in a series of towbars and bike carrier solutions.
Since 2007, Case Logic has been part of Thule Group. As a consequence of the collaboration between Thule and business area Carry Solutions, a range of Thule branded luggage, bags and cases was launched in 2010.
By the 1960s, the company began to concentrate its business on car-related products, and before long the first roof rack was born. New product categories were added in the ‚70s and new markets were opened worldwide (e.g. US, Japan).
The Thulin family sold Thule to the publicly listed company Eldon in 1979. It continued to grow both organically and through acquisitions (trailers and rooftop box manufacturing), and Thule has been in growth mode ever since. New markets have been opened, product categories have been launched and several companies have joined.
In 2004, the Thule Group acquired Italian snow chain manufacturer König. An ensuing close collaboration resulted in a series of Thule branded snow chains for passenger cars. A year later, in 2005, RV Accessories company Omnistor was added to the Thule Group portfolio and integrated with Thule.
By acquiring towing systems company Brink in 2006, Thule Group added yet another product range to its portfolio. This integration has resulted in a series of towbars and bike carrier solutions.
Since 2007, Case Logic has been part of Thule Group. As a consequence of the collaboration between Thule and business area Carry Solutions, a range of Thule branded luggage, bags and cases was launched in 2010.
Milestones
| 1942 | Metallfabriken Thule founded |
| 1944 | Belt buckles become a major product for Thule |
| 1955 | First car product: headlamp grilles |
| 1962 | First product for car roofs: ski carrier |
| 1973 | Luxus – the first lockable ski carrier in Europe |
| 1977 | First roof box is named TB-11 (accessory 11) |
| 1980 - 81 | Expansion into U.S. market |
| 1984 | Launch of second roof box, Thule Combibox 250 – the world's first blow-moulded roof box |
| 1991 | German roof box manufacturer Jetbag acquired – first step towards becoming the world's biggest manufacturer of roof boxes |
| 1992 | Launch of first towbar-mounted bike carrier |
| 1997 | Thule purchases American roof box manufacturer Karrite and becomes world's largest producer of roof boxes |
| 2002 | Launch of Hull-a-Port kayak carrier, which becomes Thule's most sold product in the U.S. |
| 2004 | Purchase of Sportworks (bike carriers) and König (snow chains) |
| 2005 - 06 | Thule buys Sportworks (bike carriers), Star Trailer (horse trailers), Omnistor awnings and accessories), Brink and Valley (towbars), Sportrack (racks) and Case Logic (bags and storage) |
| 2006 | First concept store opens in Berlin |
| 2008 | Launch of K-Summit, the World's easiest to fit snow chain |
| 2009 | 2009 – New global website launched |
| 2010 | New consumer-oriented strategy, new global store concept |
| 2010 | Line of Thule Crossover bags introduced |
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