Belt-Up

Belt-Up is a new innovative company concerned with the safety of all road users. Our primary focus of our products is to improve the safety of cyclists, runners, walkers and children.

We recognise the risks that are present whenever these groups use the road, and provide some mitigation of these risks.

Our philosophy is that all accidents and injuries that occur on the road are avoidable, our target is zero deaths resulting from car/cycle and car/runner collisions.

Our company aims are:

• To improve Road Safety for cyclists, runners and walkers

• To be recognised as the market leader in high visibility sports equipment and accessories

• To support Road Safety groups and charities such as the Amy Gillett Foundation