Marketing and Advertising
Year round AUSBIKE Marketing Campaign
The AUSBIKE promise is to deliver both new and return bicycle trade visitors each year and effectively host exhibitors every year. This is done through AUSBIKE’s 12 month national and international fully integrated marketing campaign comprising of trade advertising, public relations, direct mail, internet, telemarketing, local radio and directly targeted press and promotion at cycling events throughout the world.
AUSBIKE also works closely and supports a number of media partners and industry associations –
- The Cycling Promotion Fund (CPF),
- Retailers Cycling Traders Association (RCTA)
- Bicycle Industry Association (BIA)
- Australian Triathlete
- Rebel Yell
We would like to thank our partners for their support on the AUSBIKE 2009 and their continued support for 2010.
The AUSBIKE 2010 Marketing Campaign will include:
- Direct mail campaign to over 2,000 prospective visitors (trade)
- Email-Targeted campaign utilising industry databases and Ausbike’s global communication network
- Direct contact with key target markets (trade and public)
- Print advertising in all key magazines across Australia and New Zealand
- Public Relations- media releases and articles will be distributed to our global media list and key contacts
- Website and online promotions
- Events
If you would like more information about AUSBIKE’s Marketing Campaign, Advertising or Sponsorship please contact our team.
